How to Build a 100% Quality Referral-Based Business

by Anne M. Bachrach

Do you know what it's like when you nurture and cultivate a quality business relationship with a client? I mean when you've really done what it takes to earn their business, and they give you the chance you deserve? From then on, the flood gates for business and referrals open up. Do you know what I'm talking about? Have you had this happen at least once? It's a great feeling, isn't it? Wouldn’t you like to have it happen more often?

Any professional worth their salt knows referrals are the lifeblood of a healthy, successful business. Referrals save you precious time and money, ultimately benefiting your clients as much as they do you. Building a 100% referral-based business is possible when you allow your best clients to work as your marketing department; quality referrals should be a natural by-product of professional relationships built on trust and achievement. They are a measure of the quality of the relationship between you and your client.

So if your clients are reluctant to give you plenty of excellent leads, it’s a good sign they either don’t trust you or are dissatisfied with your work. This is a major red flag that should be heeded immediately and remedied by working on building more trust and improving your performance.

Believe it or not, people like to give referrals. But in order to get them, you typically have to ask for them. In a study done by the Toronto Stock Exchange, they asked two questions of people who have stockbrokers. The first questions was, If asked, would you provide referrals to your stock broker? 94% said they would. The second question was, Have you ever been asked by your stockbroker for referrals? Only 11% said yes. Just think of what your potential is!

You must know what you want before you ask. You must know who to ask to get what you want. And, you must know how to ask.

To start, let's take a look at your ideal client profile. What do the top 10-20% of your clients have in common? What is their income, personality, profession, social involvement, etc.? Wouldn't you like another 50 clients just like your top 10-20%? These people appreciate your expertise, their time is precious and they like having quality business relationships.

When you talk with your clients, simply state your need for help by asking your client to provide you with all the names of people who fit your ideal client profile. Your goal is to obtain the names of more prospects than you can possibly see. You are on your way!

Create your ideal target client referral system today and achieve even greater success.

Anne M. Bachrach is President of A.M. Enterprises in San Diego, CA. Anne has 23 years of experience training and coaching. The objective is to do more business in less time through maximizing people's true potential, and ultimately leading them to an even better quality of life. For more information on our services and learning tools, and to take advantage of at least 9 FREE life quality resources, visit www.AccountabilityCoach.com or click this link (http://AccountabilityCoach.com/signupa). Begin with the 30-day self-study course and experience a more balanced and successful life (http://www.accountabilitycoach.com/bw/30dayStudyCourse.php).

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