Can I Succeed Telling the Truth?

by Anne M. Bachrach

Not only can you succeed by telling the truth, you can thrive telling the truth. The reason is that you will attract clients with lots of money who can handle the truth, and prefer the truth.

The question on the table is whether you really can succeed if you tell the truth. The answer is yes, absolutely you can. It can actually give you a competitive advantage in a market glutted by people full of hot air. Most people fear nobody wants to hear the truth, but of course they do! And the ones who want to hear the truth will be your best and most lucrative clients. Most successful people respond to bare-bald-buck-naked facts, because most successful people got that way by remaining grounded in reality.

Jack Welch, arguably the greatest CEO of our times, held the philosophy, “Tell me the truth, and tell me early.” If something happened and you knew and didn’t tell him about it, you were fired. But if you came to him early and told him, “You know what? This whole project is screwed up, and I don’t know what to do about it,” you’d go a long way with Jack Welch.

Truthfulness and believability always have appeal. If your claims aren’t inflated, if you trust your clients and sincerely believe they deserve the truth and can handle reality, they will trust you in return. As Emerson said, “Trust men and they will be true to you; treat them greatly and they will show themselves great.” The truth has power. If you tell the truth, you begin to play in a new league; you walk away from the games of salesmanship and into the realm of reality as a Trusted Advisor.

"Character is always lost when a high ideal is sacrificed on the alters of conformity and popularity."

--William Arthur Ward

Anne M. Bachrach is President of A.M. Enterprises in San Diego, CA. Anne has 23 years of experience training and coaching. The objective is to do more business in less time through maximizing people's true potential, and ultimately leading them to an even better quality of life. For more information on our services and learning tools, and to take advantage of at least 9 FREE life quality resources, visit www.AccountabilityCoach.com or click this link (http://AccountabilityCoach.com/signupa). Begin with the 30-day self-study course and experience a more balanced and successful life (http://www.accountabilitycoach.com/bw/30dayStudyCourse.php).

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