CanDoGo website features video on Being Client Centered
CanDoGo Website features one of Anne Bachrach’s videos today. Are you communicating as effectively as you should be? Check the video out for yourself (it only takes 2 minutes) – http://www.candogo.com/search/insight?i=10501
When asked, most people will tell you that they think there are client-centered and their business is really about their clients.
I work with so many entrepreneurs who say they are client-centered and they believe they communicate in an it’s all about them fashion. We all feel this way but are we actually communicating this way?
When I reviewed their website, marketing, letters, verbal communication, they in fact were not communicating in an it’s all about them manner. What they were communicating wasn’t bad or wrong, it is how can we make it even better. That is the key.
Enhance Your Communications for Even Better Results – Tele-seminar on Sept. 29
Only one day left to get enrolled to attend a content-oriented Tele-seminar on Thursday, September 29. You will learn 12 questions to ask yourself about building an all-about-them business that will assist you in enhancing your clients and prospects experiences in order to then produce even better results for you.
These action-able, results-producing strategies will help you to:
• Get more clients
• Keep the clients you want to keep
• Communicate in a way that is truly about your clients and prospects
• Achieve more of your goals
• Be even more focused on activities that produce results
When: Thursday, September 29
Time: 8:00am – 8:45am PT / 9:00am MT / 10:00am CT / 11:00am ET
If you are not in North America, please translate for your time zone by visiting www.worldtimeserver.com.
Investment: $10 USD
Register here: http://tinyurl.com/3jagg9a
Sign up today and mark your calendar for September 29.
Can’t attend on this date… SIGN UP and receive a link for the replay after the actual event. Whether you can attend ‘live’ or not, you receive the value of the information via audio for only $10.00 USD.
Learn to Create an It’s All About Them Attitude and Business for Increased Success – Sept. 29 Tele-seminar Event
You are invited to attend a content-oriented Tele-seminar on Thursday, September 29. You will learn 12 questions to ask yourself about building an all-about-them business that will assist you in enhancing your clients and prospects experiences in order to then produce even better results for you.
These action-able, results-producing strategies will help you to:
• Get more clients
• Keep the clients you want to keep
• Communicate in a way that is truly about your clients and prospects
• Achieve more of your goals
• Be even more focused on activities that produce results
When: Thursday, September 29
Time: 8:00am – 8:45am PT / 9:00am MT / 10:00am CT / 11:00am ET
If you are not in North America, please translate for your time zone by visiting www.worldtimeserver.com.
Investment: $10 USD
Register here: http://tinyurl.com/3jagg9a
Sign up today and mark your calendar for September 29.
Can’t attend on this date… SIGN UP and receive a link for the replay after the actual event. Whether you can attend ‘live’ or not, you receive the value of the information via audio for only $10.00 USD.
Watch the video I just posted on youtube called Getting Clients “in the Mood”.
Do people buy and make decisions on logic or emotion?
According to Aristotle, “No appeal to logic is ever as successful as an appeal to emotion.” Understanding your clients’ emotions–and knowing how they drive key decisions–is critical to building successful high-trust relationships with them.
Your whole objective in influencing people’s emotions is to create an enjoyable experience for them. How can you apply this concept in your life to achieve even better results?
Enjoy the video.
Enjoy the new video I just posted on www.youtubecom about Effective Communication That Gets Results. Go to http://www.youtube.com/watch?v=ahtZy4rafis right now.
Go to http://www.accountabilitycoach.com/landing/ and get 3 FREE gifts including a special report on 10 Power Tips for Getting Focused, Organized, and Achieving Your Goals Now. Join the Silver Inner Circle (IT’S FREE) and receive 10% off on all products and services in addition to having access to many assessments and complimentary resources so you can begin achieving your goals in the timeframe you want, so you can have the life you desire.
Aim for what you want each and every day!
Anne Bachrach
The Accountability Coach™
Author of Excuses Don’t Count; Results Rule and Live Life with No Regrets. Get your discounted copies today.
Creating a Client-Centered Business
What is a client-centered business anyway? A client-centered business is a rather vague idea, but one that focuses on the needs of a client, as opposed to a conventional business model. This isn’t a new concept. If you aren’t sure if you are totally client-centered or if you aren’t familiar with this concept, I think it is an important one to consider quickly implementing in your business.
Yes, there are some standards by which every business does try to live by, regardless of industry. The most important principle is that the company should provide a quality product or service at a fair price. There should be a high level of expertise involved in creating such a business, regardless of the market.
Create a Client-Centered Business
The most important prerequisite is that you research your market very well. Where do you get this information? You can learn it from books or you could consult marketing experts, and other successful business owners. However, don’t forget the most important source of input: the client. After all, this is a client-centered business. That means that you are concerned with accommodating your clients, not building a self-centered or profit-first business model. It will help your business tremendously to survey some potential clients whether from your own contacts or from other informational resources.
Use professionalism in confirming a business deal by finalizing all details (never leaving anything unclear) and by instilling the client with confidence. Be careful not to oversell your services, especially after a deal has been reached. Resist the urge to overcompensate after the deal takes place since this could make you look nervous or even inexperienced in their eyes.
Client-centered businesses are eager to negotiate and to adapt their plans to whatever the client needs. Remember this above all else. When you go with this business model you are in business for their benefit, and the more money they make (courtesy of your expertise), the more you will make.
How would your clients rate your customer satisfaction?
Do you have employees that make you shake your head because they just don’t know how to be customer service oriented?
Ruby Newell-Legner is an expert in promoting customer satisfaction. If you need to improve or enhance your customer satisfaction so you can increase your business, you may want to go to www.GuestRelationsTraining.com and review what Ruby can do for you.
Review the free Webinars and many other resources available. For a real life example of what your customers may experience and how to embrace exemplary customer service go to: http://tinyurl.com/l4jcw5.
You can contact Ruby directly at: Ruby@GuestRelationsTraining.com or 303-933-9291.
What are you doing to continually improve your client satisfaction?
How do people know you are really good at what you do?
Have you ever worked with someone who was really good or watched someone work and thought to yourself, they are really good at what they do? Providing marketing literature or telling someone how good you are isn’t always the best way to have someone believe you are as good as you are. Demonstrating how good you are by the questions you ask and how you conduct yourself in your professional environment should give people a good feeling that you are good and know what you are doing.
For example, I was in a bicycle shop one day watching a ‘bike fitter’ fit a person for their bike so they can work as efficiently as possible while riding their bike. I didn’t know this person fits very famous cyclists at the time. In a matter of minutes he made adjustments to this person’s bike and off the lady went. I could just tell by what he did, and how he worked that he knew what he was doing. He had a lot of confidence in his ability without openly showing it or providing any written materials. People know who he is by reputation.
I was in the PCS Connection phone store the other day and there were a few young men working. I could tell by how fast they worked when someone asked them a question and how confident they were in their abilities and they didn’t have to say much. They answered questions, told the truth (didn’t try to sell you something you really didn’t need), provided great customer service, and very efficiently got the job done for each person who was there. I had been to 6 phone stores and told that they couldn’t help me with a problem I had. This one young man listened to my problem and fixed it in approximately five minutes. WOW! I love these guys now and won’t go anywhere else. They really know their stuff!
If you live in San Diego, this store is at 4334 Convoy Street, Suite 0, San Diego, CA 92111. Their phone number is 858-278-1999. If you have any cell phone issues or just want to talk to experts about cell phones and blackberrys, you need to experience the guys at this store.
Do your prospects and clients view you as the expert? Do they send you lots of referrals to others they think can use your services or products? What has to happen for you to demonstrate to prospects that you are the expert in your field and they need you in their life? What’s one thing you could do even better to have people think this way of you when they first meet you and in the first few minutes?
The single most important thing that has to happen for 2 people to do business together
TRUST
Trust is the single most important thing that has to occur for two people to do business together. If this is true, how much ‘trust’ training have you had? Do people trust you? How do you know if they do or they don’t?
How do people feel about you? What do you want people to feel and think about you and what you do for them? If you had to pick one word that you would want people to say or think about you, what would that one word be? Now, what has to happen to create experiences for clients and prospects so when they think of you, they think of this one word. When they refer you to others, they tell them this one word because it is how they feel about you.
When people trust you, they typically do what you tell them to do. You say, do x, and they say, okay. They eagerly refer you to others who they think will benefit from your services.
What do you have to do and who do you have to become to enhance your business and the relationships you have with your clients and prospects. It’s all about them having the best experience with you and what you provide to them. How do create trust with clients and prospects? Think about these questions and come up with some single, simple, doable thing that you can implement right away to take your business to the next level of success.
What If Your Business Was Truly All About Them?
The truth is there are a lot of people who think they are client-centered, and who don’t behave that way. What’s more, most people agree that their businesses should be all about their clients, but they’ve never formulated or implemented a plan for actualizing this ideal. It’s the same as folks who say, “I have a healthy lifestyle,” but then smoke cigarettes and eat poorly. Maybe they go to a tanning salon and the gym so they can look good, but they really aren’t creating a health-centered life.
You can probably come up with dozens of new ideas for making your business all about them. Then again, maybe you’re stymied. Perhaps you’re thinking, I’d really like to do a lot more than I do for my clients, but another thought also crosses your mind: I don’t have the time, the energy, the staff, the knowledge, or the resources.
How does this translate to your profession? When you commit to having an all-about-them business, you do what’s right for the clients. Period. No hemming or hawing, no allowing them to dictate how you run your business. You figure out what is in their best interests, and then you do it. You don’t simply revere the idea of doing what’s right for them; you actually implement every time. As Guy Kawasaki wrote in The Macintosh Way, you don’t compete on strategy; you compete on execution.
I know you really care about your clients and would really love to run an all-about-them business, but the question is how? How do you go from running your practice as it is now to operating the kind of business that puts the clients first? And if you think you already run a business that’s all about them, then how do you take it to the next level?
So no doubt there’s a learning curve to contend with, new management practices to adopt, staffing issues to resolve, and client contact to be made. And that’s probably not all. It’s not an easy thing, being client-centered. But if you’re going to make it all about them, it’s what you have to do. So, what will you do next?
Ask Clients for Feedback on Their Experiences
Do you ask your clients to give feedback on their experience? This is incredibly effective, but few business owners send surveys to their clients. The truth is – business owners don’t want to take the time to ask for various reasons. It takes time to not only create surveys, it takes time to conduct them and collect the information. Then there is the challenge of implementing business models changes, if you like any of the ideas or suggestions provided. The difference between an everyday business and an extraordinary one is a client survey. I would highly suggest conducting a client survey because it can be a powerful transformation tool.
Listening to your clients and truly comprehending their needs is the most important factor when building a business that’s all-about-them. Your business is completely dependent on your clients and if you don’t make it all-about-them, it won‘t reach its true potential.
Here are a few websites that you can use to quickly and easily conduct surveys:
1. http://www.opinionpower.com – All our quick polls and surveys are free and available to your audience for 30 days.
2. http://www.surveymonkey.com – SurveyMonkey has a single purpose: to enable anyone to create professional online surveys quickly and easily.
How do you transform your business to put clients first? How do you take an existing business that’s all-about-them, to the next level?
