What If Your Business Was Truly All About Them?

by Anne M. Bachrach

The truth is there are a lot of people who think they are client-centered, and who don’t behave that way. What’s more, most people agree that their businesses should be all about their clients, but they’ve never formulated or implemented a plan for actualizing this ideal. It’s the same as folks who say, “I have a healthy lifestyle,” but then smoke cigarettes and eat poorly. Maybe they go to a tanning salon and the gym so they can look good, but they really aren’t creating a health-centered life.

You can probably come up with dozens of new ideas for making your business all about them. Then again, maybe you’re stymied. Perhaps you’re thinking, I’d really like to do a lot more than I do for my clients, but another thought also crosses your mind: I don’t have the time, the energy, the staff, the knowledge, or the resources.

 How does this translate to your profession? When you commit to having an all-about-them business, you do what’s right for the clients. Period. No hemming or hawing, no allowing them to dictate how you run your business. You figure out what is in their best interests, and then you do it. You don’t simply revere the idea of doing what’s right for them; you actually implement every time. As Guy Kawasaki wrote in The Macintosh Way, you don’t compete on strategy; you compete on execution.

I know you really care about your clients and would really love to run an all-about-them business, but the question is how? How do you go from running your practice as it is now to operating the kind of business that puts the clients first? And if you think you already run a business that’s all about them, then how do you take it to the next level?

So no doubt there’s a learning curve to contend with, new management practices to adopt, staffing issues to resolve, and client contact to be made. And that’s probably not all. It’s not an easy thing, being client-centered. But if you’re going to make it all about them, it’s what you have to do. So, what will you do next?

© Anne M. Bachrach. All rights reserved.

Anne M. Bachrach is known as The Accountability Coach™.  She has 23 years of experience training and coaching.  The objective is to do more business in less time through maximizing people’s true potential, and ultimately leading them to an even better quality of life. Anne is the author of the book, Excuses Don’t Count; Results Rule!, and Live Life with No Regrets; How the Choices We Make Impact Our Lives. Go to www.AccountabilityCoach.com and get the FREE special report on Keys to Working Less, Making More Money, and Having a More Balanced Life. Join the FREE Silver Inner Circle Membership today and receive 10% off on all products and services in addition to having access to assessments and resources to help you achieve your goals so you can experience a more balanced and successful life (http://www.accountabilitycoach.com/coaching-store/inner-circle-store/).