In order to ensure client satisfaction, you must offer the services that your clients seek. A novel idea is only a novel idea. There must be a market for your idea and clients in need of it.
While you can offer many of the other standard services your competitors offer, you should not rely solely on them. Why would you? If you do just settle for offering what everyone else is selling, there’s nothing to differentiate you from your competition. At that point, you’re almost forced to compete on price to acquire clients. If people perceive you as a commodity, it is hard to differentiate your business and receive what you deserve and want. How do you get past this? You get past it by identifying the services that your clients really want, but no one else is offering. Maybe you will offer more client service options or something that is just a little better than everyone else. It doesn’t always have to be a big difference to create a big separation between you and others.
If you are already running your own business, and your clients are sharing their honest feedback with you, it’s bad business sense to ignore what your clients are telling you they want! It may not seem like it, but what they are providing you is very valuable information.
The market research business draws big money for one main reason: there are people and businesses eager to know what clients need and want! They are not only very willing to pay for the information, they are also very willing to provide exactly what clients need and want! Take note when a client offers you feedback, because you have a golden opportunity to give them exactly what they need and want! The importance of this cannot be emphasized enough – when you know what your clients need, you can create a client-centered business and deliver what they need – growing your business.
By focusing in on niche markets that aren’t being served, you can satisfy clients by offering them the services that they need, but are not currently available. This separates you from your competition and frees you from competing solely on price. In fact, thanks to the rules of supply and demand you can even charge a premium for these services because they’re so scarce!
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