Not only can you succeed by telling the truth, you can thrive telling the truth. The reason is that you will attract clients with lots of money who can handle the truth, and prefer the truth.

The question on the table is whether you really can succeed if you tell the truth. The answer is yes, absolutely you can. It can actually give you a competitive advantage in a market glutted by people full of hot air. Most people fear nobody wants to hear the truth, but of course they do! And the ones who want to hear the truth will be your best and most lucrative clients. Most successful people respond to bare-bald-buck-naked facts, because most successful people got that way by remaining grounded in reality.

Jack Welch, arguably the greatest CEO of our times, held the philosophy, “Tell me the truth, and tell me early.” If something happened and you knew and didn’t tell him about it, you were fired. But if you came to him early and told him, “You know what? This whole project is screwed up, and I don’t know what to do about it,” you’d go a long way with Jack Welch.

Truthfulness and believability always have appeal. If your claims aren’t inflated, if you trust your clients and sincerely believe they deserve the truth and can handle reality, they will trust you in return. As Emerson said, “Trust men and they will be true to you; treat them greatly and they will show themselves great.” The truth has power. If you tell the truth, you begin to play in a new league; you walk away from the games of salesmanship and into the realm of reality as a Trusted Advisor.

“Character is always lost when a high ideal is sacrificed on the alters of conformity and popularity.”

–William Arthur Ward

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© Anne M. Bachrach. All rights reserved.

Anne M. Bachrach is known as The Accountability Coach™. She has over 23 years of experience training and coaching. Business owners and entrepreneurs who utilize Anne’s proven systems and processes work less, make more money, and have a more balanced and successful life. Anne is the author of the books, Excuses Don’t Count; Results Rule!, and Live Life with No Regrets; How the Choices We Make Impact Our Lives, No Excuses!, and The Work Life Balance Emergency Kit. Join the FREE Silver Inner Circle Membership today and receive 10% off on all products and services, in addition to having access to assessments and high-value resources to help you achieve your goals so you can experience a more balanced and successful life ( Get Your Free High-Content Book from Amazon today: 10 Power Tips for Getting Focused, Organized, and Achieving Your Goals Now, by going to https:/

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