Do you know what it’s like when you nurture and cultivate a quality business relationship with a client? I mean when you’ve really done what it takes to earn their business, and they give you the chance you deserve? From then on, the flood gates for business and referrals open up. Do you know what I’m talking about? Have you had this happen at least once? It’s a great feeling, isn’t it? Wouldn’t you like to have it happen more often?
Any professional worth their salt knows referrals are the lifeblood of a healthy, successful business. Referrals save you precious time and money, ultimately benefiting your clients as much as they do you. Building a 100% referral-based business is possible when you allow your best clients to work as your marketing department; quality referrals should be a natural by-product of professional relationships built on trust and achievement. They are a measure of the quality of the relationship between you and your client.
So if your clients are reluctant to give you plenty of excellent leads, it’s a good sign they either don’t trust you or are dissatisfied with your work. This is a major red flag that should be heeded immediately and remedied by working on building more trust and improving your performance.
Believe it or not, people like to give referrals. But in order to get them, you typically have to ask for them. In a study done by the Toronto Stock Exchange, they asked two questions of people who have stockbrokers. The first questions was, If asked, would you provide referrals to your stock broker? 94% said they would. The second question was, Have you ever been asked by your stockbroker for referrals? Only 11% said yes. Just think of what your potential is!
You must know what you want before you ask. You must know who to ask to get what you want. And, you must know how to ask.
To start, let’s take a look at your ideal client profile. What do the top 10-20% of your clients have in common? What is their income, personality, profession, social involvement, etc.? Wouldn’t you like another 50 clients just like your top 10-20%? These people appreciate your expertise, their time is precious and they like having quality business relationships. Remember, one of the benefits to being a FREE Silver Inner Circle Membership is you have access to creating your ideal client profile here, if you don’t already have one. (https://www.accountabilitycoach.com/coaching-store/inner-circle-store/)
When you talk with your clients, simply state your need for help by asking your client to provide you with all the names of people who fit your ideal client profile. Your goal is to obtain the names of more prospects than you can possibly see. You are on your way!
Create your ideal target client referral system today and achieve even greater success.
To download my complimentary referral tracking spreadsheet and help you increase your revenue, go to https://www.accountabilitycoach.com/referral-tracking-workbook/
Check out the complimentary high- content web classes by going to https://www.accountabilitycoach.com/free-articles/free-webinars/.
Begin with the 30-day Path to Success Program to help you create the systems necessary for you to achieve your goals so you can experience an even more balanced and successful life by going to https://www.accountabilitycoach.com/programs/30-day-self-study-course/.
© Anne M. Bachrach. All rights reserved.
Anne M. Bachrach is known as The Accountability Coach™. She has over 23 years of experience training and coaching. Business owners and entrepreneurs who utilize Anne’s proven systems and processes work less, make more money, and have a more balanced and successful life. Anne is the author of the books, Excuses Don’t Count; Results Rule!, and Live Life with No Regrets; How the Choices We Make Impact Our Lives, No Excuses!, and The Work Life Balance Emergency Kit. Join the FREE Silver Inner Circle Membership today and receive 10% off on all products and services, in addition to having access to assessments and high-value resources to help you achieve your goals so you can experience a more balanced and successful life (https://www.accountabilitycoach.com/coaching-store/inner-circle-store/). Get Your Free High-Content Book from Amazon today: 10 Power Tips for Getting Focused, Organized, and Achieving Your Goals Now, by going to https://www.amazon.com/Power-Getting-Focused-Organized-Achieving-ebook/dp/B01GIL5WJ8/