[product]

Mountain climbing is not a spontaneous sport, but requires significant planning for best results.

You must prepare your body for the rigors of the climb with a regimen of walking, stretching, and balance exercises. You must develop more strength in your arms and legs. You may even practice on a climbing wall.

Like your fellow travelers, you should travel light. You do need rope, harnesses, and some specialized equipment to help you scale the mountain, plus a warm but lightweight sleeping bag – but nothing superfluous. You want to move fast, and the trail itself presents enough challenges without having to manage a lot of gear.

This goes for the food you will eat as well. When you are climbing, you’ll keep your strength up with power bars, freeze-dried meals, and plenty of water, but you won’t be stopping for a five-course candlelit dinner.

As you climb, you may find rocks, hidden crevices and little to hold onto. Even if you are with a partner or group, this is not the time for involved conversations that could take your focus off each step of your journey. There are potential dangers, but when you talk, it won’t be about abstract worse-case scenarios that might affect your confidence.

You may find your journey exciting, but your goal is to reach the top of the mountain and while enjoying the experience. In the process of reaching the top, you are energized by your drive to succeed, a little nourishment, and some encouragement from your fellow climbers.

When you get there, you will savor the victory and the sacrifices you made along the way to get to the top. You may enjoy a hot shower and a good meal, surrounded by friends and some creature comforts, but if adventure is in your blood, you may soon be thinking about your next climb.

This is where the suggested HTML for your starting sales copy would go.

You can add a number of short code tags to your sales page that will display the content of the various fields.

The pre-heading, headline and sub-headline are all integrated into the template design, so there aren’t any short code tags for those. Also read the note about the “footer” tag below.

Using the “product” tag will add the contents of the Product Options fields, for example a bulleted list of benefits or features. (See the product box above.)

There’s a suggested order, but you can move them all around if you want to. You can use HTML in most of the various options fields.

The “comment-1” tag will add the contents of the “Comment Options 1” fields. You could use this to add testimonials or other box-outs that you want to draw attention to.

[comment-1]

The “comment-2” tag will add the contents of the “Comment Options 2” fields. You could use this to add testimonials or other box-outs that you want to draw attention to.

[comment-2]

The “comment-3” tag will add the contents of the “Comment Options 3” fields. You could use this to add testimonials or other box-outs that you want to draw attention to.

[comment-3]

The “certificate” tag will add the contents of the Certificate Options, allowing you to create a money-back or other guarantee.

[certificate]

The “purchase” tag will add the contents of the Purchase Options fields including the payment button and link to your payment processor.

[purchase]

The “ps” tag will add the contents of the P.S. Options fields. It’s a good idea to use THREE PSes, and tests have proven that the second one is the most important as skimmers will almost always read that one, so get across your most important message there.

[ps]

Finally, the “footer” tag will add the contents of the “Footer Options” fields to your page. With some templates, the footer may be integrated into the design like the header, so it’s not always required.

[footer]