Perry Marshall is one of the most sought-after and expensive business strategists in the world. Endorsed in FORBES and INC Magazine, he’s guided clients like FanDuel and InfusionSoft from startup to hundreds of millions of dollars.
Perry has helped tens of thousands of small companies become big companies by applying advanced 80/20 to online advertising.
His newest book, Detox, Declutter, Dominate: How to Excel by Elimination, is for business owners who are overworked, overwhelmed, and struggling to keep up with their ever-growing to-do list. I’m sure he will have some great insight for us today.
Here are some questions I asked Perry that you will benefit from by listening to his interview:
- You wrote a book, 80/20 Sales & Marketing, the Definitive Guide to Working Less and Making More. I’m curious, what are your thoughts around 80/20 as it relates to the current business environment?
- What are the 80/20 principles you feel represent the greatest opportunity for business owners today?
- In your newest book, Detox, Declutter, Dominate, you talk about 7 principles that always work, are true for any business, and will be just as valid 50 years from now as they are today. What are these 7 principles?
- What do you recommend to a small business owner wanting to get their online marketing strategy up and running effectively?
- Principle 6 of the 7 principles in your new book is to build an impenetrable moat around your business to help insulate your business from the competition. Can you please explain this?
The best way to get a copy of Perry’s newest book, Detox, Declutter, Dominate, is on Amazon.
On Amazon and it costs under $10. It is 36 pages packed with great content. The book was originally 150 pages and it got the 80/20 slash, so brought it down to the most powerful content in 36 pages that will be just as impactful in 2071 as it is in 2021.
Get Your “30 Day Street MBA” at https://www.perrymarshall.com/.
Join Perry’s latest email series, 30 Day Street MBA. Street MBA delivers a powerful missive each and every day for a month – a tip, an insight, an actionable strategy, a story you’ll never forget…and keeps you in earshot of our most important announcements, events and breakthroughs. Get started with this course, and a punch in the face as Perry said, by going to https://www.perrymarshall.com/training/street-mba/.
You can find my interview with Perry Marshall at https://www.accountabilitycoach.com/my-podcast/, https://itunes.apple.com/podcast/accountabilitycoach.com/id290547573, https://podcasts.apple.com/podcast/id305208343, and on most podcast platforms and in most English-speaking countries.
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