If you want to understand how to effectively brand your name, you first need to comprehend the basics of business branding. Business branding isn’t a complicated process, but the success of your business branding relies on the relevance, quality and consistency of its design.
Most business owners fall short when branding their business because they try to overcomplicate the process. However, if you follow the basics of business branding and resist the temptation to lose the focus of the message, you should be well on your way towards creating an effective brand.
The most important basic factor in branding your business is conveying a message. You only have a few seconds to capture the attention of potential clients, and in those few seconds, your brand must clearly convey several points. Make those few precious seconds count by making it easy for your audience to comprehend your specialty with just a glance.
Stick to these 4 Basic Rules of Business Branding and watch your business grow.
Business Branding Rule #1: Choose colors wisely
It may be your desire to choose colors that are most appealing to suit your personal taste, but they may not always be the most ideal for the success of your business. Advertising and marketing firms understand the emotions that colors convey and always choose the colors of their marketing carefully. Here’s a quick reference for the emotions conveyed by common colors.
Red: Very emotionally intense color. Associated with energy, war, danger, strength, power, determination as well as passion, desire, and love. Use it as an accent color to stimulate people to make quick decisions.
Orange: To the human eye, orange is a very hot color, so it gives the sensation of heat. Represents enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement, and stimulation. Use it to catch attention and highlight the most important elements of your design.
Yellow: Yellow is the color of sunshine and produces a warming effect. It’s associated with joy, happiness, intellect, and energy. Yellow is an unstable and spontaneous color, so avoid using yellow if you want to suggest stability and safety.
Green: Symbolizes growth, harmony, freshness, and fertility. Green has strong emotional correspondence with safety and has great healing power. Dark green is also commonly associated with money.
Blue: Blue is the color of the sky and sea. It is often associated with depth and stability. It symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven. Avoid using blue when promoting food and cooking, because blue suppresses appetite.
Purple: Symbolizes power, nobility, luxury, and ambition. Conveys wealth and extravagance and is associated with wisdom, dignity, independence, creativity, mystery, and magic. Light purple is a good choice for a feminine design; use bright purple when promoting children’s products.
White: White is associated with light, goodness, innocence, purity, and virginity. Considered to be the color of perfection and conveys safety, purity, and cleanliness. Use white to suggest simplicity in high-tech products.
Black: Associated with power, elegance, formality, death, evil, and mystery. It usually carries a negative connotation, but denotes strength and authority. Combined with red or orange – other very powerful colors – black gives a very aggressive color scheme.
Black: Associated with power, elegance, formality, death, evil, and mystery. It usually carries a negative connotation, but denotes strength and authority. Combined with red or orange – other very powerful colors – black gives a very aggressive color scheme.
4 Basic Rules of Business Branding (Part 1)
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