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Brand your Business – Perceived Increased Value

March 24, 2015 by Anne Bachrach Leave a Comment

 

Perceived Value
Perceived Value

When you have successfully branded your business, consumers are often willing to pay more for your products or services because your business is perceived as a status symbol. Even if you’re selling similar or the very same products as your competitors, consumers may be willing to pay a premium to purchase the product from you just to be able to sling a shopping bag with your logo around their arms. 
 
You can create an increased perception of value to your business by associating your business with other high status companies, individuals, or local events. Consider sponsoring a fashion show of an up-and-coming local designer or making a generous contribution to a high-status event in your area, such as a black-tie charity ball.  Ideally, you’d be able to get a high-status celebrity, model, or even a local celebrity to appear in an ad for your business.  Though it may present a challenge, it is business branding at its best because increasing the perceived value of your business will directly put money into your pocket.
 
 

Filed Under: Blog Post, Branding, Business Success Principle, Effective and Efficient Behavior

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I’ve sometimes thought of myself as not coachable – fits & starts on progress – but when I looked at where I’ve come, I can tell it works. This year, I’ve experienced over 50% growth – and with that growth came some confidence… confidence to finally go after what I know I should have done – we’ve added a flat-fee-only option to our offerings, and that’s ALL I’ll be targeting for 2014 and beyond. With that under our belts, I can foresee another 50% growth year for each of the next 2 years!

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