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One Easy Way to Differentiate Yourself from Other Advisors

April 30, 2020 by Anne Bachrach Leave a Comment

One of the most powerful – and underused – marketing tools is the printed newsletter. No matter where you are at in your business, there’s some serious power in the printed newsletter.
 

“This is a really good newsletter, it’s well done. I didn’t throw it in the trash like I do with 99% of what comes in here.”–Scott P’s client

 
Did you know that printed newsletters:

  • Have a higher perceived value and are better remembered and referred to later?
  • Give peace of mind that valuable information will reach readers without worrying about spam filters or accidental deletions?
  • Encourage readers to connect to your message at a deeper, more emotional level?
  • Impress clients and you become a valuable and remembered resource?

 

“The comments we get about the Quality of Life newsletter from our clients is very positive. One comment we get the most is, “It’s the one thing I read every month.” This is one reason why we have been sending out this non-financial newsletter for at least 11 years.” –Greg C.

 
More effective than email, which is often quickly scanned and forgotten, a printed newsletter can be a valuable resource for the prospect, client, strategic alliance, and center of influence, who can save, reread, and even share it with others.
To check out the Values-Based Quality of Life™ newsletter, and discover how you can have a turnkey, personalized newsletter done-for-you, at a low investment, Click Here.
Non-financial newsletters will definitely differentiate you from the rest.  It’s time to stand out from the other Advisors and provide 4 high-value articles each month to your prospects and clients they that read and appreciate you sending. This keeps you top of mind and that is what you want to get more clients and get more referrals.
 
Explore more about this high-value, client-centric personalized newsletter by going to https://www.youradvisorroadmap.com/newsletter/.
 
Download the white paper for even more information about the Values-Based Quality of Life Newsletter by going to https://www.billbachrach.com/order-newsletter/White-Paper_Values-Based-Newsletter.pdf.

“I’ve been using these Quality of Life newsletters since day one as a financial advisor and have never missed a month! I get the most positive comments from my clients about these newsletters. My clients continually say they love receiving them and I even get calls about certain articles in the newsletter. My clients love the fact they aren’t business oriented and it truly helps them be a better person.” –Jack W.

Filed Under: Blog Post, Business Success Principle, Communication, Effective and Efficient Behavior, High Pay-off Activities, Leverage Resources, Productivity Tagged With: Accountability, accountability coach, anne bachrach, Bill Bachrach, business accelerator, business growth strategies, business owner training, business success principles, effective communication, enhance, financial advisor accountability coach, financial advisor coaching, Financial Advisor Training, goal achievement, Goal Setting, goal setting exercises, goal setting tips, personal development, Productivity in business, professional development, quality of life newsletter for clients, revenue generation, small business training, stop procrastination, time management, work life balance

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I’ve sometimes thought of myself as not coachable – fits & starts on progress – but when I looked at where I’ve come, I can tell it works. This year, I’ve experienced over 50% growth – and with that growth came some confidence… confidence to finally go after what I know I should have done – we’ve added a flat-fee-only option to our offerings, and that’s ALL I’ll be targeting for 2014 and beyond. With that under our belts, I can foresee another 50% growth year for each of the next 2 years!

Louis Leyes, Trusted Wealth Advisors, LLP

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