13% of People are Open and Ready for a Change

Someone once told me that 13% of people are open and ready for a change at the same moment in time. Most of those 13% are currently in a state of change. The challenge, you might be thinking, is how to move the 87% who aren’t open to change on the same day. Well, I think the better question is: How do you find those 13% who are open and ready? And then how do you move them to doing business with you?
If you have a good answer or comment on this, I’d love to hear about it.