Business Branding Rule #2: Let the logo do the talking
In those crucial first few seconds of grabbing a client’s attention, your logo must convey a clear, concise message that is easily understood. For example, if you fix computers, consider including an image of computer and stethoscope to convey that you’re a computer doctor. Or, if you own a hair salon include an image of old-fashioned vanity lights and shears.
Get the idea? The key is to identify at least one tangible icon that represents your business. The slogan should do the talking, while the logo is visually supportive of the message of the slogan.
4 Basic Rules of Business Branding