Business Branding Rule #4: Consistency is king Now that you have your logo and slogan, it’s important to stay consistent. In every piece of marketing from your letterhead to advertising spots, the logo and slogan should always remain consistent. If you’ve hired a professional graphic artist or marketing firm to create your business look,… Read More
4 Basic Rules of Business Branding (Part 3)
Business Branding Rule #3: Keep the slogan short and sweet Remember, you only have a few seconds to grab someone’s attention. That means you have about two seconds to convey your message. The brain can process information at amazing speeds, and you’d be surprised by how much information can be conveyed in a split second… Read More
4 Basic Rules of Business Branding (Part 2)
Business Branding Rule #2: Let the logo do the talking In those crucial first few seconds of grabbing a client’s attention, your logo must convey a clear, concise message that is easily understood. For example, if you fix computers, consider including an image of computer and stethoscope to convey that you’re a computer doctor. Or,… Read More
