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Do More Business by Leveraging Resources

September 16, 2008 by Anne Bachrach Leave a Comment

One person I work with is having a harder time hitting his previous years revenues, due to the current economy he believes. His belief is a whole different story and not for this lesson. Instead of leveraging resources, he thinks that in order to do the same revenue as lasts year or better, he has to double the number of potential leads. In order to do this, he has to spend more marketing dollars and spend more time looking for leads. He can’t physically double the number of hours he currently works to help with this way of thinking. I asked him one simple question: What would happen if you looked for and obtained better quality leads instead of just trying to double the number? Then we talked about options of how and where he could obtain better quality leads. If he could attract better quality leads he may not need as many people who would become clients from this group; therefore, not feeling pressure to double the number of leads and marketing dollars and time. Make sense? This is a key factor in leveraging resources. Have you ever been in a similar situation and realized that you just couldn’t double everything because it just wasn’t possible to realize the outcome you needed to have happen?

Filed Under: Blog Post, Leverage Resources Tagged With: accountability coach, achieve goals, anne bachrach, business acceleration, business growth strategies, Do More Business by Leveraging Resources, effective communication, entrepreneurial mindset, Excuses Don’t Count: Results Rule!, financial advisor accountability coach, financial advisor coaching, goal achievement, Goal Setting, limiting beliefs, Podcast Interviews with Successful Entrepreneurs, Productivity in business, stop procrastination, The Accountability Coach's High-Value Podcast for Business Acceleration, time management, work life balance

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I’ve sometimes thought of myself as not coachable – fits & starts on progress – but when I looked at where I’ve come, I can tell it works. This year, I’ve experienced over 50% growth – and with that growth came some confidence… confidence to finally go after what I know I should have done – we’ve added a flat-fee-only option to our offerings, and that’s ALL I’ll be targeting for 2014 and beyond. With that under our belts, I can foresee another 50% growth year for each of the next 2 years!

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