Want to Grow Your Business and Stop Wasting Resources?
If yes, you came to the right place and will want to listen to this podcast interview with Philippa Gamse!
I know you will find my guest to be a wealth of information related to helping you grow your business to the next level and stop wasting resources you may not realize you are wasting.
Business owners and marketing executives of small to medium-sized companies hire Philippa Gamse to find actionable insights in their digital analytics, and to make recommendations that will grow their business and reduce wasted spending, because many owners are missing those “hidden gems” she helps you find. She has over 20 years of experience in translating the metrics into creative ideas to move your business forward and creating effective, data-driven digital strategies designed to achieve your goals and maximize a return on investment – and all in understandable English, not techy jargon!
Here are a few questions I asked Philippa that you will benefit from by listening to her interview:
- To get us started, give us an idea of basically how do we know whether our website is performing optimally or not?
- Where should I look for improvement opportunities on my website – what’s the first thing that I should do?
- What are some of the metrics that I might not have thought about using – i.e. not the obvious ones like traffic numbers or sales revenue?
- What are some of the most typical mistakes that you see when working with business owners?
- Isn’t analytics something that our web designer should do?
- Is it worth hiring a consultant to help us with analytics, so we don’t have to do it?
- What specifically do we need to look for in a consultant to help us?
- Give us examples where using analytics made a tangible difference to a business.
- How can AI resources help us in creating a website that gets more attention and people to buy from us?
You can find my interview with Philippa at https://www.accountabilitycoach.com/my-podcast/, https://itunes.apple.com/podcast/accountabilitycoach.com/id290547573, https://podcasts.apple.com/podcast/id305208343, and on most podcast platforms and in most English-speaking countries.
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Get your Free e-book “Five Hidden Digital Analytics Gems” by going to https://www.websitesthatwin.com/ebook/. In this short e-book by Philippa Gamse you’ll find five success stories of applying insights from digital analytics for business growth, either by spotting opportunities for new products or target markets, or by optimizing the website usability or content.
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