4 Basic Rules of Business Branding (Part 3)

Business Branding Rule #3: Keep the slogan short and sweet

Remember, you only have a few seconds to grab someone’s attention.  That means you have about two seconds to convey your message.  The brain can process information at amazing speeds, and you’d be surprised by how much information can be conveyed in a split second – but only when it’s done properly.


Your slogan should always be attached to your logo, appearing directly below or next to the image.  Make your slogan seven words or less – again short and sweet.  Be sure the slogan says what you do without making it sound dry and uninteresting.  For example, let’s say you are a business coach.  You could create a slogan that clearly and concisely conveys what you do – without having to provide a lengthy elevator speech.  Here are some examples:

  • “The Small Business Guru”
  • “Take Your Business Global”
  • “The Home Business Coach”
  • The Referral Coach™  – already taken
  • The Strategic Coach™ – already taken
  • The Accountability Coach™ – already taken

4 Basic Rules of Business Branding

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