Get a one-time $25 statement CREDIT when you register an eligible American Express® Card and use that Card for a purchase of $25 or more at a small business on November 26th. To learn more and register your card, visit https://www.facebook.com/SmallBusinessSaturday. In honor of Small Business Saturday®, November 26, you will receive my Live Life… Read More
Respect and Accountability Matter
In Bill Simons’ article called Serena’s Storm (Oct. 2011 issue of Inside Tennis), he wrote, “Serena doesn’t understand the importance of accountability. She just won’t own her actions, let alone reflect on them.” Then he goes on to write, “Will she ever learn? For obviously, no matter who you are – star or bum, millionaire… Read More
4 Basic Rules of Business Branding (Part 4)
Business Branding Rule #4: Consistency is king Now that you have your logo and slogan, it’s important to stay consistent. In every piece of marketing from your letterhead to advertising spots, the logo and slogan should always remain consistent. If you’ve hired a professional graphic artist or marketing firm to create your business look,… Read More
4 Basic Rules of Business Branding (Part 3)
Business Branding Rule #3: Keep the slogan short and sweet Remember, you only have a few seconds to grab someone’s attention. That means you have about two seconds to convey your message. The brain can process information at amazing speeds, and you’d be surprised by how much information can be conveyed in a split second… Read More
