Business Branding Rule #3: Keep the slogan short and sweet Remember, you only have a few seconds to grab someone’s attention. That means you have about two seconds to convey your message. The brain can process information at amazing speeds, and you’d be surprised by how much information can be conveyed in a split second… Read More
4 Basic Rules of Business Branding (Part 2)
Business Branding Rule #2: Let the logo do the talking In those crucial first few seconds of grabbing a client’s attention, your logo must convey a clear, concise message that is easily understood. For example, if you fix computers, consider including an image of computer and stethoscope to convey that you’re a computer doctor. Or,… Read More
4 Basic Rules of Business Branding (Part 1)
If you want to understand how to effectively brand your name, you first need to comprehend the basics of business branding. Business branding isn’t a complicated process, but the success of your business branding relies on the relevance, quality and consistency of its design. Most business owners fall short when branding their business because they… Read More