Michelle Seiler Tucker is the Founder and CEO of Seiler Tucker Incorporated. As a 20-year veteran in mergers & acquisitions, Michelle and her firm has sold over a thousand companies in almost every vertical. Michelle is the Best-Selling Author of the book “Sell Your Business for more than it’s Worth”, and her latest book “Exit… Read More
Brand your Business – Perceived Increased Value
When you have successfully branded your business, consumers are often willing to pay more for your products or services because your business is perceived as a status symbol. Even if you’re selling similar or the very same products as your competitors, consumers may be willing to pay a premium to purchase the product from… Read More
Brand your Business – Slogan Slinging
Creating a memorable slogan is an important part of branding your business. Choosing the right slogan has the power to catch the attention of clients and prospects. You will want a slogan that is descriptive, catchy and personable; yet industry specific. For example, if you’re a writer, a slick choice for a slogan might be… Read More
Do You Need to Brand or Re-Brand Your Business?
Business branding is an imperative part of creating and growing a successful business. Understanding how to brand your business effectively is just as important as providing top quality client service or pricing your products and services appropriately. Here is one reason to Brand Your Business. Memorable: When you effectively brand your business, you become… Read More
Brand your Business – Decreased Marketing Expenses
Once your business becomes a household name, you’ll enjoy the benefits of decreased marketing expenses. When your brand is recognized as a well-known and high-quality product or service, that perception will provide momentum on marketing efforts. While no business can go without marketing, you may be able to slightly decrease your marketing budget while still… Read More
4 Basic Rules of Business Branding (Part 4)
Business Branding Rule #4: Consistency is king Now that you have your logo and slogan, it’s important to stay consistent. In every piece of marketing from your letterhead to advertising spots, the logo and slogan should always remain consistent. If you’ve hired a professional graphic artist or marketing firm to create your business look,… Read More