Do people buy and make decisions on logic or emotion? According to Aristotle, “No appeal to logic is ever as successful as an appeal to emotion.” Understanding your clients’ emotions–and knowing how they drive key decisions–is critical to building successful high-trust relationships with them. Your whole objective in influencing people’s emotions is to create an… Read More
2 Main Components to Successful Goal Setting
Goal setting is directly tied in to your future and affects your life. Setting goals not only prepares you for success, it guides you there, to that place that you envision as your ultimate destination. Setting goals helps you to know exactly what it is you want to achieve and the steps needed in order… Read More
What Does Commitment Mean to You?
Have you ever made a commitment to yourself or someone and for whatever reason, didn’t follow through? There are numerous definitions for the word “commitment.” The most basic definition is that of an “act of voluntarily taking on and fulfilling obligations.” This is actually further specified as a “personal” commitment, as opposed to a professional… Read More
Setting ‘Smart’ Goals
If you are looking for a system of goal setting that is easy to remember then consider the word “SMART.” This acronym stands for Specific, Measurable, Attainable, Relevant and Timed. Your goals should be specific, measurable, and at the same time relevant to your vision and measurable in physical terms. Some people think their goals… Read More
Persistence is a Very Good Character Trait
Persistence is the ability to continue to get up no matter how many times you’ve been knocked down. It requires will power, flexibility, strength of character, determination and a desire to succeed at all costs. If there was one common denominator that could be applied to successful people, it would be persistence. The brilliant minds,… Read More
6 Tips on How to Differentiate Yourself from the Rest
It’s not enough just to meet client expectations anymore. You have to do more than that. Here are six (6) tips that will help you exceed your client’s expectations and differentiate yourself from the rest. 1. Build Trust. Every other ‘salesperson’ is trying to build rapport by using common ground techniques and we all… Read More





